Executive Summary

• Holiday Outlook: Forecast and Analysis
• Who is Planning to Buy
• What They Are Planning to Buy
  - Which Brands … and Why?
  - Desktop vs. Portable
  - Spending Level
• Primary Reasons For Buying
  - Intended Applications
• The Bottom Line: Points to Take Away

Holiday PC Buyers: Profiles

• Demographic Profiles
  - First-Time vs. Repeat Buyers vs. Non-Buyers
  - Brand Preferences
  - Owners vs. Non-Owners
  
  - Single vs. Multiple PC Households
• Entertainment Profiles
  - First-Time vs. Repeat Buyers vs. Non-Buyers
  - Owners vs. Non-Owners
  - Single vs. Multiple PC Households
• Ownership of Selected Consumer Electronic Products
  - First-Time vs. Repeat Buyers vs. Non-Buyers
  - Owners vs. Non-Owners
  - Single vs. Multiple PC Households
• Comparison of Buyers By Income & Presence & Age of Children
  - Portable vs. Desktop Platform
  - Expected Budget
  - Brand Preference
  - Reason for Brand Preference
• The Portable PC Buyer

The Aftermarket: Holiday Spending for Peripherals, Software and Accessories

• First-Time vs. Repeat Buyers
  • Single vs. Multiple PC Households
• Family vs. Non-Family Households
• Breakdown by Income Level

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