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Consumer PC Buying Behavior
First Quarter 1999
Executive Summary
- PC Purchases - 1998/99 Holiday Season
- Who Bought
- What They Bought
- Which Brands … and Why?
- Where They Bought
- Role of the Internet in Purchase Process
- The Bottom Line: Points to Take Away
Consumer PC Buying: Holiday Season 1998/99
- Buyer Profiles
- Demographic Profile
- Entertainment Profile
- Brands Purchased
- Brands Considered vs. Purchased
- First-Time vs. Repeat Buyers of a Brand
- Reason for Brand Purchased
- Spending for Personal Computers
- Units Purchased and Expenditures
- Purchase Location
- Demographics by Location
- Price Paid vs. Location
- Role of the Internet in Purchase Process
- The Internet/Online Use as a Buying Motivation
The Aftermarket:
Holiday Spending for Peripherals, Software and Accessories
- Total Expenditures
- Single vs. Multiple PC Households
- Family vs. Non-Family Households
- Breakdown by Income Level
Methodology
Available Immediately Fee: $1,500 -- add $200 for hard copy
($1,000 for purchasers of "Consumer PC Buying Intentions: Holiday'98)
To Order: call Bill Ablondi (203) 966-4992 or email: ablondi@marketmaps.net
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